Writing for Busy Bloggers: How to Write Blog Posts that are Easy to Read, is the first book in the Busy Blogger Series designed to help teach you how to run a successful blog as a side hustle. In Book 1 you will learn how to format your blog posts so they are easy to read and understand. Enjoy.
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Writing for Busy Bloggers
When your readers have an easy time reading and understanding your posts, they stay longer, read more, engage more, and eventually buy more. Blogging is an exercise in communication, and the easier you make it for your readers, the better it will be for them and you.
There is a reason why the major websites are formatted the way they are. Everything from the font, typeface, colors, and layout are all done purposefully in order to make the user experience the best possible.
Once you know these same techniques, you can format your posts to be just as easy to engage with, and that will have a lot of positive effects for your readers. I’ll show you everything you need to know in the book, and you can preview each chapter coming up in the post.
Chapter One – Big Ideas and Concepts
Right out of the gate I’ll share with you the really big concepts that drive successful blogs, and they will become very useful to you even as a beginner. Even as someone brand new to blogging, these ideas are important to know.
The reason you really need to know the big picture is so you can have a rule to follow even when the rules don’t deal with exactly what you are working on. When in doubt, the big concepts will give you the framework you need to make better decisions for your blog.
After reading the book, you will know what you should do when it comes to your post layout and design, even for things that you haven’t learned about yet.
Chapter Two – Typography and Writing
Learn the best typefaces, fonts, and leading for your blog posts to ensure that the reader can get through them quickly, find the information they are looking for, and gain momentum as they read.
Yes, even the font, color, and space between the lines in your body copy makes a difference. After you read the book, you will know exactly how to format these things on your own blog, and your posts will become far easier to read.
Chapter Three – Post Layout and Elements
The post layout is more about the individual elements that make up a great looking and easy to read blog post. You can think of your post as being made of building blocks, and they all need to go in a certain order to be the most effective.
With this chapter, you will learn about the different parts of a well designed post, and then you will learn how to order them in the best way for your blog. You’ll also learn how to optimize each one of them to be the best for your reader.
Once you know these things, the words, images, and other layout elements in your posts will have a much better look, and an easy to consume design.
Chapter Four – Design and Navigation
This part of the book dives into how you can design your site to be the easiest to navigate in your space. If you make the job of finding the information easy, your readers will be very happy, and that’s the goal.
These tips and tricks for your menus, search bars, and other navigational tools will help you design a simple, yet easy to get around site that makes finding things effortless.
Your site will function much better after implementing these changes, and even seasoned visitors will still be able to find their old favorites.
Chapter Five – Calls to Action and Links
Did you know that basically everything on your site is a call to action? In fact, there is not one thing on your site that you aren’t hoping someone looks at. That’s the nature of a visual medium like a website. Everything has to be looked at in order to be understood.
There are ways to get people to love looking at your site, but also get them to look at the things you want them to look at. These ideas will help you make your calls to action stand out better, and be more effective.
After all, when everything is shouting, it might as well be nothing shouting because it all sounds the same. After reading this chapter, your calls to action will stand out better, and not get lost among everything else.
Chapter Six – Headers and Footers
In this chapter you’ll learn how to make your header and footer work for your post rather than against it. There are ways that you can make these fields more effective, but it’s really about making one of them less obtrusive and the other more effective.
There are some good practices to follow for your header that will let you get the information you need to your readers but then get out of the way of the content. Use these ideas and your header will perform without making the content take a back seat.
For your footer, there are some different practices you can follow that will give you more opportunities to hook your readers back into your awesome content before they leave. By the time your reader gets to the footer, it may be your last chance to keep them, and I’ll show you how.
Chapter Seven – Sidebars and Widgets
Sidebars and the items inside of them have changed a lot over the years, and you need to understand these changes in order to get the most from your sidebar. I’ll show you what to ask, and when to ask it when it comes to the sidebar, and you can get a little more mileage for the few readers that see it.
That’s right, hardly anyone sees your sidebar anymore. Unless they are on desktop, mobile handles the sidebar differently, so they will likely never see it.
Knowing the new way that people are consuming their content will help you make the best out of your sidebars and widgets, while keeping up with the way mobile devices load your site.
Chapter Eight – Evaluating the Post
The last chapter of the book will help you edit and polish your posts so they are the best they can be before you hit the publish button. It’s not about taking hours to edit, or shooting for perfection. It’s about making the time count, and getting the best for your time.
There are several tricks that can help you get better results editing without having to pay anyone, or buy anything. If you do these couple things, you will catch more mistakes, and improve your post significantly on the very first read through.
These techniques are very helpful, and they take seconds to do. You will edit better, and as a result your readers will be startled less by your mistakes.
How to Use the Book
When you get your copy of Writing for Busy Bloggers, I hope you read the book cover to cover. Then, I hope you read it again, and buy copies for all of your blogger friends to do the same.
Unfortunately, you are not likely to do that. However, if you are new to blogging, I definitely recommend working from the beginning to the end. This way, you will encounter things in the way that I hoped, and that will help you stay organized as you improve your site.
If you just can’t do that, I’ve included several quotes that are spiced around inside the pages, and a fun thing to do is just flip through until you find a quote you like, and then read that section. This way, you will still get a lot of good information, and you’ll only have to read what interests you most in that moment.
Your Blogging Assignment
If you are a new blogger, and you are struggling with your post formatting, design, and layout, get my book and start reading. You will learn a lot of great ideas that will help you have much easier to read posts right form the start.
It’s really all about making the experience as easy as possible for your readers.
This entire book is set up with that one goal in mind. Once you have a post that is easy to read, easy to understand, and gives the reader exactly what they came for, you will have a much higher chance of getting more traffic.